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Welcome


IDEAS DON'T
HAPPEN MAGICALLY.

They require magicians to come to life.

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Welcome


IDEAS DON'T
HAPPEN MAGICALLY.

They require magicians to come to life.

A new kind of fund. 

 

With a focus on consumer lifestyle businesses, Idea Farm Ventures straddles and melds the lines between entrepreneurship and early stage investing. At times, we are entrepreneurs and at others we are investors - most of the time, we are both. Ideas are the crux of what we do. We conceive them, seed them, nurture them and eventually set them free. And with very few exceptions, we do all of this in-house. We call ourselves a consumer lifestyle incubation fund.

 
 
 
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About


Our Wheelhouse

We don't think about our sector focus in the traditional sense of the term. We want our ideas to touch, change and shape your day-to-day life and so boxing our ventures into neat little industry groups is a tad bit difficult. Our focus is your lifestyle or what we call the consumer lifestyle space.

About


Our Wheelhouse

We don't think about our sector focus in the traditional sense of the term. We want our ideas to touch, change and shape your day-to-day life and so boxing our ventures into neat little industry groups is a tad bit difficult. Our focus is your lifestyle or what we call the consumer lifestyle space.

 

Consumer Lifestyle Business:

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A business, whether it be a product or a service, which is deeply integrated into a consumer's way of life. One which intrinsically helps define or express an individual's true self.

 

Ventures


Ventures


In-House Ventures

We’re not just dreamers. We like getting our hands dirty. Yes, we do dream up ideas but then we roll-up our sleeves and work to bring them to life.  From conception to scaling, we aim to do everything in-house.

 

External Ventures

Every once in a while, we come across talented individuals with bold visions seeking to create concepts that we, ourselves, want to see in the world. In these situations, we seek to lend a hand to these brave entrepreneurs in nurturing these ventures into extraordinary brands.